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The annual report recently released by gaming giant Embracer Group reveals its ambitious plans for the application of artificial intelligence (AI) in game development, sparking widespread attention and discussion within the industry. As the owner of well-known game franchises such as The Lord of the Rings and Tomb Raider, Embracer's AI strategy is sure to have a profound impact on the entire gaming industry.

Recently, a user on X created a movie trailer titled 'Cyberlord of the Chips' using AI technology, boldly merging the Middle-earth from 'The Lord of the Rings' with the universe of 'Cyberpunk 2077', attracting widespread attention. This trailer utilized tools such as Midjourney, Runaway, and Elevenlabs to present a brand new Lord of the Rings story infused with cyberpunk style.

'The Lord of the Rings: Gollum' has faced negative reviews due to various issues, and the publisher Nacon's apology letter is alleged to have been generated by ChatGPT. The developer revealed that budget constraints led to content reduction, which is also a reason for the game's inconsistent quality. ChatGPT may be overused in generating public relations content, highlighting the need for careful application. Game development often encounters challenges due to financial and time pressures, and understanding the developers' struggles is essential.